Visual Storytelling & Brand Systems for Maritime Robotics
Client: Maritime Robotics
Industry: Marine Technology
I created a wide range of branded content for Maritime Robotics, from digital campaigns and social media animations to event materials and merchandise. This included managing their Instagram presence, designing brochures and rollup banners, producing short-form animations, and developing visual assets for conferences and recruitment. Together, these projects established a cohesive and recognizable brand presence across multiple touchpoints.
Services
Graphic Design, Motion Design, Illustration, Social Media Management, Brand Collateral
Goal
Develop engaging and consistent branded content to strengthen Maritime Robotics’ visibility across digital channels, marketing campaigns, and live events.
Challenge
Maritime Robotics needed a variety of creative assets to represent their innovative unmanned systems across both online and offline platforms. The challenge was to maintain a unified brand identity while designing for very different contexts, from social media and recruitment posts to large-scale conference materials.
Process
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Illustrated and designed custom t-shirt graphics featuring the Mariner and Otter USVs, extending the brand identity into merchandise.
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Designed brochure covers and rollup banners, ensuring technical content was paired with clean, professional layouts.
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Created conference back wall graphics, delivering strong visual impact in event spaces.
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Developed “We Are Hiring” social media graphics, balancing clarity with Maritime Robotics’ tone of voice.
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Designed a set of small icons for use in marketing materials, contributing to a consistent visual system.
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Managed Maritime Robotics’ Instagram feed, creating and curating content to grow brand presence and audience engagement.
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Produced short social media animations, optimized for engagement and tailored to digital audiences.
Impact
This variety of deliverables helped Maritime Robotics project a consistent and professional image across platforms, from international conferences to social media campaigns. The cohesive visual language elevated brand recognition and supported both marketing and recruitment efforts.
Custom t-shirt illustrations for Maritime Robotics, featuring the Mariner and Otter USVs with expressive linework and stylized ocean wave motifs.
Icon set designed for Maritime Robotics marketing materials, including visual representations of key concepts such as launch and recovery systems and winch.
Animated reveal of the Mariner USV, shown above a semi-transparent ocean with an underlying grid to evoke a development and testing environment.
Animated sequence demonstrating the Mariner’s winch system lowering and raising a Sound Velocity Profiler, enabling remote oceanographic readings directly from the USV.
Set of brochure covers designed for Maritime Robotics, including general bathymetry and unmanned systems, as well as product-specific covers for the Mariner, Otter, and SyriUS.
Conference graphics for Maritime Robotics, including roll-up banners for the Andøya Test Center, Mariner X, and Otter USVs, as well as a large-format back wall design for the Ocean Business conference.
Recruitment graphics designed for Maritime Robotics’ Instagram, paired with a snapshot of the feed from the period I managed their account to ensure consistent brand presence.
Festive social media illustration for Maritime Robotics, featuring a cartoon Otter USV pulling Santa’s sled with the caption ‘Autonomous Reindeer.
