NORBIT WINGHEAD: Product Launch Identity & Brand System
Client: NORBIT
Industry: Marine Technology
I designed the logo, motion identity, datasheets, and promotional content for the launch of NORBIT’s WINGHEAD sonar, creating a cohesive brand system that spanned digital, print, and motion. By unifying technical storytelling with consistent visual design, I helped establish WINGHEAD as a distinct product identity within NORBIT’s portfolio.
Services
Logo Design, Motion Identity, Collateral Design, Animation, Video Production
Goal
Create a distinct and scalable product identity that communicates innovation and precision across marketing, documentation, and video.
Challenge
NORBIT required a consistent visual system for WINGHEAD’s launch that could work across technical datasheets, product marketing, and promotional videos. The challenge was to design an identity that conveyed cutting-edge engineering while remaining adaptable across multiple formats and channels.
Process
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Designed the WINGHEAD logo, balancing technical sharpness with clarity and modernity.
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Produced a logo intro animation, establishing WINGHEAD’s motion signature for all video content.
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Created datasheet layouts and templates, defining a scalable system for technical collateral.
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Designed and edited promotional videos, applying consistent typography, motion graphics, and brand elements to reinforce identity.
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Unified motion, print, and digital into a single, coherent product identity.
Impact
The WINGHEAD launch established a recognizable product identity within NORBIT’s portfolio, increasing brand clarity and consistency across marketing and technical communications. The visual system and supporting content elevated WINGHEAD’s perception in the market and provided scalable tools for future product promotion.
2D animated logo reveal for WINGHEAD, introducing the product identity with clean motion graphics and a sharp, technical aesthetic for use across brand videos.
Custom t-shirt designs featuring original WINGHEAD illustrations, created to extend the product identity into branded merchandise.
WINGHEAD sonar datasheet with a clean layout to present technical specifications clearly and consistently.
Launch video for the original WINGHEAD sonar, combining video editing, post-production, and motion graphics to introduce the product to market with a clear, engaging visual narrative.
Fully animated explainer video illustrating the concept and reasoning behind the WINGHEAD product name, using motion graphics to connect branding with product identity.
Launch video for the WINGHEAD i77h and i79h, filmed on location in London and featuring custom post-production effects, including seamless transitions from real-world scenes to bathymetry and LiDAR data to highlight the upgraded Applanix GNSS/INS.
Launch video for the WINGHEAD i80S, filmed on location in Brisbane. I led editing and post-production, creating bathymetric overlay effects on river footage to demonstrate ultra-high-resolution data collection, while also shaping the narrative through interviews and dynamic visuals.
