Ocean Exploration with Saildrone & NORBIT
Client: NORBIT & Saildrone
Industry: Marine Technology, Autonomous Vehicles
I directed, filmed, and edited a high-impact video for NORBIT and Saildrone, showcasing how NORBIT sonar integrates with Saildrone’s autonomous surface vehicles. Despite challenging on-location conditions, I captured dynamic footage, designed motion graphics for technical clarity, and crafted a cinematic narrative that boosted industry awareness, reinforced NORBIT’s positioning, and strengthened both brands’ visibility.
Goal
Showcase how NORBIT sonar is an ideal payload for Saildrone's unmanned surface vehicles (USVs) while also highlighting Saildrone’s technology and mission in a visually compelling way.
Challenge
NORBIT and Saildrone needed a visually stunning, high-engagement video to demonstrate how their technologies work together. The challenge was twofold:
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Technical Clarity – The video had to effectively communicate the mounting capabilities of NORBIT sonar on a USVwithout overwhelming the audience with complexity.
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On-Location Filming Constraints – Shooting on-site in San Francisco, adapting to unpredictable weather (including filming on a boat in pouring rain) while working with a small crew and a tight deadline.
Process
To craft an engaging, high-production-value video, I employed a strategic approach.
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Directed and filmed at Saildrone's headquarters in San Francisco, ensuring stunning visuals of both the USV in action and its integration with NORBIT sonar.
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Captured dynamic footage in challenging environments, including boat-based filming under adverse weather conditions.
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Designed and integrated tracking text motion graphics to clarify key product benefits and technical specifications without disrupting the visual flow.
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Used precise shot composition and pacing to maintain engagement while educating viewers.
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Carefully edited footage to ensure a seamless narrative that balanced technical detail with visual impact.
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Applied color grading and sound design to enhance the cinematic feel of the video
Services
Director, Videographer, Editor, Motion Graphics Artist
This clip uses animated motion graphics to highlight and label key components of the Saildrone USV, with overlays that track seamlessly as the drone shot rotates around the vehicle.
This drone clip shows a Saildrone USV in action. As the water gradually becomes semi-transparent, the bathymetric data it collects is revealed below, illustrating the survey process.
Impact
Boosted awareness of unmanned surface vehicles (USVs) and their game-changing impact on the survey industry. Highlighted NORBIT as the preferred sonar payload, reinforcing its versatility and market positioning. Increased engagement with compelling storytelling and high-quality visuals, helping both NORBIT and Saildrone strengthen their brand presence.
