Launching the WBMS X with Engaging Motion Design
Client: NORBIT
Industry: Marine Technology
I led the creative direction, animation, and editing for NORBIT’s WBMS X product launch video, using 3D animation, motion graphics, and live-action footage to showcase its modular design and survey process. By combining technical storytelling with a compelling visual narrative, I helped position NORBIT as an industry innovator and generate high-quality sales leads.
Custom icon design for the WBMS X sonar, created to visually represent the product within NORBIT’s branding system.
Goal
Create a high-impact product launch video showcasing the WBMS X’s interchangeable components in an exciting, visually compelling way.
Challenge
NORBIT needed a visually engaging way to introduce the WBMS X, a cutting-edge sonar system with a unique modular design. The key challenge was to effectively demonstrate the interchangeability of components and the survey process, ensuring potential customers could quickly grasp the product’s advantages.
Process
To bring the WBMS X’s innovation to life, I developed a multi-layered creative approach.
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Created detailed 3D animations to visually deconstruct the product, allowing viewers to see the internal components and how they interconnect.
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Focused on fluid transitions and precision animation to communicate engineering excellence.
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Led videography direction, ensuring real-life product footage captured the WBMS X in action.
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Designed and animated motion graphics overlays to highlight key product benefits.
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Combined technical storytelling with an engaging visual narrative to maintain audience interest.
Impact
Successful product launch-the video played a pivotal role in introducing the WBMS X to the market. Generated high-quality sales leads, helping position NORBIT as an industry innovator. Elevated brand perception through a sleek, high-production-value promotional video.
Services
Creative Direction, Animation, Editing
3D animated technical visualization of the WBMS X. Wireframe sonar with color-coded modules snapping into place to explain its innovative, modular design
This 3D animation demonstrates how sonar technology works in action. A vessel equipped with survey gear projects a beam to the seafloor, where a glowing bathymetric map emerges to visualize underwater terrain.
